Sally, a UK-based freelance copywriter is wearing a red jumper and smiling. She stands against a pink background

Express yourself

Brand copy for big-hearted businesses

Hello! I’m Sally, the eyes, ears and typing hands behind Lumen & Fox 👋

I’m a brand voice strategist and copywriter for big-hearted businesses.

I help you find the words that bring your bright ideas to life. The words that let you make your mark. Whether it’s copy for your website or the message you’re shouting from every rooftop in town, I’ll help you figure out what you want to say and, just as importantly, how to say it.

Let me introduce myself

Brand messaging

Guarantee consistent, considered communication across platforms with brand messaging: a toolbox full of useful copy to reach for every time you write.

Find out more about messaging

Tone of voice

Define your brand’s unique personality and develop a memorable brand voice for consistent communication and genuine connection.

Find out more about brand voice

Web copy

Tell your story, promote your product or explain your service with creative copywriting for your website.

Find out more about web copy

Orange autumn leaves with a turquoise circle next to them with an image of Georgia Corp

“Sally is a brilliant brand language consultant”
It's been brilliant working with Sally over the last couple of months on a large-scale tone of voice project for one of our clients in the tech sector. Sally is a brilliant brand language consultant and strategist, and stakeholders have been really pleased with the outputs at every stage of the project. Sally has also led training sessions for the roll-out of the TOV, helping stakeholders understand the importance of language to brand and build their confidence in writing and communicating for business. Sally is responsive and reliable, her approach and project management is thorough and organised, and I'm very much looking forward to working with her on another project soon.
Georgia Corp - Account Director at Stratton Craig